Youth mental health services.

Fresh Minds provides youth mental health services for young Kiwis.

Their previous design identity utilised gradients within a circle, but the colours where dull and depressive and did nothing to connect to its youth audience.

We evolved those gradients to be positive and vibrant, turning them into orbs of energy that contrasts the clinical feel of the text and base warm white.

We then took these orbs and created a consistent graphic system where we could turn an orb into an engaging guide – whose role is to lead you through your mental health journey. The orb also transformed into a line, symbolising the up and downs of your journey.

The look and feel was applied to an overhaul of their website as well as a reapplication of signage in their three Auckland clinic locations.

Client: ProCare, AO Studios
Account Director: Amy Watson
Brand Strategy: Lisa Divett
Creative Director: Brent Courtney
Design and Illustration: Brent Courtney
Digital Designer: Bella Vucich
Producer: Jenya Barton