Intelligent herd health.

New Zealand farm-tech company Omnieye came to us looking to rebrand. They had outgrown their early beginnings and where looking to relaunch the brand and new website at Field Days and then onto the US market.

The product they had developed uses on-farm cameras and AI to detect early lameness in cows, increasing herd health and performance as well as leveraging data insights for continued gains.

Firstly we looked at the name. Omnieye was generic and not specific to the farming sector. Herd-i stood out to us for it’s innovative feel and literal explanation of the product and category. It had a .com too.

We helped Herd-i articulate their offering with a point of view of the problem, brand role, unique selling point, brand line and tone of voice.

The logo symbol depicts a camera eye, and utilises fragments of the word mark in it’s design. Technical fonts, rounded edges and simple black or white bring a tech look and feel. This innovative New Zealand feel was intentional as they enter the US market.

Brand photography is distinctive and takes a closer look at the cows vital parts – it’s legs, ears, eyes and hides much like the camera and technology does. Portraits of customers help bring a human touch to the brand.

Client: Omnieye, now Herd-i
Brand Strategy: Brent Courtney and James Cummins
Creative Director: Brent Courtney
Designer: Brent Courtney